Job Summary:

- The Content Marketing Manager will be responsible for developing and executing content strategies to drive brand awareness, engagement, and lead generation.

- This role involves creating a quarterly content marketing plan, setting success metrics, and establishing an efficient content production process.

- The candidate will also contribute to building a high-performing content marketing team and ensure alignment with overall marketing goals.

- The Content Marketing Manager may be required to write content as needed and will be responsible for evaluating the relevance and quality of content to ensure it meets brand standards.

Key Responsibilities:

- Develop quarterly content marketing plans outlining objectives, timelines, and strategies.

- Define and monitor success metrics for the content marketing team to measure effectiveness.

- Establish and manage a sustainable content production process.

- Collaborate with the Senior Marketing Manager to align content initiatives with broader marketing goals.

- Oversee the creation and distribution of content, including blog posts, social media, emails, and other formats.

- Recruit and manage team members or freelancers to support content creation and optimization.

- Build and maintain a knowledge center for content marketing, including SOPs, templates, and guidelines.

Compensation:

- Base Salary: $600 per month

Bonus:

- $100 bonus upon completion of the first two months and achievement of 60-day goals.

- An ongoing bonus structure will be developed in collaboration with the reporting manager.

Eligibility Criteria

- Excellent Communication: Outstanding English speaking and writing skills.

Experience:

- 2-3 years of experience in content marketing or a related role.

- Experience managing or collaborating with content creators, writers, or editors.

- Proven writing or editing experience.

- Creative Thinking: Strong ability to generate content ideas and develop engaging strategies for different platforms.

- Project Management: Experience managing content calendars and production workflows.

- Tech Proficiency: Familiarity with content management systems (e.g., WordPress), project management tools (e.g., ClickUp, Trello), and SEO tools (e.g., Ahrefs, SEMrush).

- Analytical Skills: Ability to analyze content performance and optimize strategies accordingly.

- Industry Background: Experience in the service industry is a plus.