Role Introduction :

We are seeking a dynamic and experienced Freelance B2B Social Media & Community Specialist to manage and grow our online presence across B2B social media platforms and lead community engagement efforts. The ideal candidate will have a strong blend of community management, social media expertise, and public relations experience, with a passion for creating authentic connections and meaningful conversations in professional networks.

Key Responsibilities :

Paid Advertising Management :

- Develop, implement, and optimize performance-driven digital advertising campaigns across platforms, including Facebook, LinkedIn, and Twitter.

- Track and analyze campaign performance metrics, making data-driven adjustments to improve ROI and overall effectiveness.

- Collaborate with account managers and directors to align paid media strategies with client goals and business objectives.

- Maintain and build relationships with advertising platform vendors and other third parties to stay updated with platform developments and best practices.

Social Media Management :

- Create, schedule, and manage engaging organic content for social media platforms, such as LinkedIn, Twitter, and industry forums.

- Engage with followers, foster professional conversations, and drive meaningful discussions across digital channels.

- Track and report on social media performance, analyzing engagement metrics and adjusting strategies as needed.

Community Management :

- Build and nurture relationships within online B2B communities, such as LinkedIn groups and Slack channels.

- Moderate discussions, address community questions or concerns, and encourage a positive and engaged community environment.

- Collect and relay valuable feedback to internal teams to inform product or service improvements.

PR & Brand Communication :

- Develop and write content that supports brand storytelling, such as press releases, blog posts, and thought leadership articles.

- Ensure a consistent brand voice across paid and organic social media, community channels, and PR activities.

- Support media relations, including pitching stories to relevant B2B publications when necessary.

Collaboration & Strategy Alignment :

- Work closely with internal teams (marketing, sales, and product) to align paid and organic digital strategies with overall business goals.

- Identify new channels, strategies, and tactics to support the achievement of digital advertising and social media objectives.

- Provide regular reports on both paid campaign performance and community/social media growth, offering actionable insights for continuous improvement.

Qualifications :

- 5+ years in B2B social media, community management, or PR.

- Proven track record in managing social media accounts and engaging with B2B communities.

- Strong writing and content creation for a B2B audience.

- Expertise in LinkedIn, Twitter, and community platforms (e.g., Slack, Discourse).

- Familiar with analytics tools (Google Analytics, Sprout Social, etc.).

Key qualities :

- Strategic thinker with a passion for B2B marketing and the creator economy

- Excellent interpersonal skills and ability to build professional relationships online

- Proactive problem-solver with strong attention to detail

- Ability to work independently and collaboratively in a fast-paced environment

- Adaptable and eager to learn new technologies and industry developments