Company Introduction:

- Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication.

- With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities.

- As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs.

- At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Role Introduction:

- We are seeking a highly organized and data-driven Marketing Demand Generation Specialist to oversee and optimize the end-to-end marketing process, from planning and execution to reporting.

- This role requires expertise in data analytics and interpretation, marketing strategy & planning, performance tracking, campaign improvement/optimization, and reporting to ensure seamless campaign implementation and measurable outcomes.

Key Responsibilities:

Planning Process:

- Do the data analysis and interpretation based on the client briefings, historical performance, and current campaign situations.

- Set the KPIs based on the data analytics.

- Conduct market research to identify trends, target audience insights, and competitive positioning.

Execution Process:

- Oversee the implementation of marketing campaigns, ensuring alignment with strategic goals.

- Coordinate with creative, media, and digital teams to develop and deploy marketing assets.

- Manage multi-channel campaigns, including digital, social media, email, and content marketing.

Reporting & Performance Measurement:

- Develop and maintain reporting decks and marketing dashboards to track campaign progress.

- Measure and analyze KPIs across demand creation, lead generation, and nurturing.

- Identify trends, insights, and areas for optimization to enhance marketing effectiveness.

- Prepare weekly, monthly, quarterly, and annual performance reports for key stakeholders.

Required Qualifications & Skills:

- Education: Bachelor's or Master's degree in Marketing, Business, or a related field.

- Experience: Minimum 5+ years of experience in marketing strategy, operations, or analytics.

- Strong understanding of marketing planning, execution, and reporting processes.