Job Title: Consumer Retention Expert | Kiwi Kisan Window

Location: Dehradun

Experience: 3-5 years in Consumer Retention & Loyalty for FMCG, Grocery, or D2C brands

Growth Path: Opportunity to grow into a Head of Retention & CRM role as we scale

About Kiwi Kisan Window :

- Kiwi Kisan Window is a fast-growing omnichannel FMCG brand offering 250+ healthy & unique flavors of India across:

Retail Stores : 8 currently - Scaling to 35 by March 2026

Quick Commerce : Expanding across Zepto, Blinkit, Instamart

D2C Website : 10x revenue growth plan in motion

Corporate Gifting : Strong presence in premium health-focused gifting

As seen on Shark Tank India (Season 4, Episode 5), we are on a mission to build India's most-loved healthy food brand. To drive repeat purchases, loyalty, and LTV, we need a Consumer Retention Expert to create high-impact retention strategies and improve customer lifetime value.

Key Responsibilities (KRAs)

1- Customer Retention & Loyalty Strategy

- Develop & implement a retention roadmap to increase repeat purchase rates & LTV.

- Create & manage customer segmentation strategies (RFM analysis, cohort-based engagement).

- Build data-driven loyalty programs to maximize customer stickiness & brand affinity.

- Own & optimize WhatsApp, Email, and SMS engagement campaigns.

2 CRM & Lifecycle Marketing Execution

- Design & execute automated lifecycle campaigns (welcome flows, cart recovery, replenishment reminders).

- Use behavioral triggers to drive retention at key moments (first-time buyer - loyal customer).

- Build & optimize win-back campaigns to re-engage inactive customers.

- Work closely with performance marketing to enhance ROAS by increasing repeat buyers.

3-WhatsApp, Email, & SMS Marketing :

- Create high-impact WhatsApp, email, and SMS strategies to improve engagement & conversions.

- A/B test subject lines, messaging, CTAs, and incentives to optimize open & click-through rates.

- Leverage personalization & AI-driven recommendations to make messaging hyper-relevant.

4- Subscription & Membership Program :

- Develop a subscription model for repeat purchase categories (ghee, oils, dry fruits, snacks).

- Design a high-value membership program to encourage higher AOV & exclusive benefits.

- Work on bundling & prepaid offers to increase customer commitment.

5- Data Analysis & Retention Insights :

- Track key retention KPIs: Repeat Purchase Rate, LTV, Churn Rate, AOV, CAC Payback.

- Analyze customer behavior data (purchase patterns, frequency, feedback) for strategic improvements.

- Build dashboards to monitor and report retention performance across channels.

Key Performance Indicators (KPIs) :

- Repeat Purchase Rate: Increase by 30-50%+ over 6-12 months.

Customer Lifetime Value (LTV): Improve LTV through better engagement & upselling.

Churn Reduction: Decrease churn by implementing effective win-back strategies.

WhatsApp, Email, & SMS ROI: Improve CTR, conversion rates, and AOV.

Subscription & Membership Success: Drive growth in prepaid & repeat purchase models.

Who Should Apply?

- 4-8 years of experience in Consumer Retention, CRM, or Lifecycle Marketing for an FMCG, Grocery, or D2C brand.

- Strong knowledge of customer segmentation, loyalty programs & cohort-based retention strategies.

- Hands-on experience with BiteSpeed, Exotel, CleverTap, MoEngage

- Proven track record in WhatsApp, Email, SMS, and Subscription-based models.

Analytical mindset - ability to interpret data & optimize retention campaigns based on insights.

Preferred Experience:

- Worked in D2C FMCG brands (The Whole Truth, Open Secret, Farmley, Slurrp Farm, Yoga Bar, Epigamia, etc.).

- Experience with retail & omnichannel CRM strategies (not just digital).

- Strong understanding of repeat purchase psychology in grocery & health-focused categories.

Why Join Kiwi Kisan Window?

- Be part of an omnichannel brand scaling 10x across retail & digital platforms.

- Own & drive retention strategy for a high-growth Shark Tank-featured brand.

- Performance-based incentives tied to retention & revenue growth.

- Fast-track to leadership: Clear growth path to Head of Retention & CRM.

How to Apply?

Send your resume to with "Consumer Retention Expert" in the subject line.

Contact us at: +91 78178 73513 for more details.

Join Kiwi Kisan Window & help build India's strongest customer retention engine for healthy food lovers!