Talent Partner at Khadi Essentials
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Khadi Essentials - Marketing Specialist - eCommerce Vertical (2-3 yrs)
eCommerce Specialist
What you'll do:
- Manage Co. website and marketplaces such as Amazon, Flipkart, Nykaa, Purplle, etc.
- Build and manage online sales business and manage day-to-day operations that support E-commerce business including but not limited to, sales planning, forecasting, & reporting, web analyzing, digital marketing, and operations & logistics.
- Cross-functional collaboration with marketing, warehouse, logistics and finance teams.
- Optimize spends on all the paid channels and designing strategies for new users- acquisition
- Devise Online Marketing Strategy, SEO, SEM, etc.
- Handle cataloguing, listing
- Develop and implement online business strategies of reaching sales conversions by establishing and managing channels of online sales distribution.
- Actively work and timely execute sales plans on E-commerce platforms.
- Develop and manage the implementation of online sales plans for digital marketing campaigns and build, plan and implement the digital marketing strategy.
- Plan, develop and execute strategies to continuously improve and optimize the online experience as well as stay up to date of online trends developments.
- Create, maintain an online business plan and provide analytic reports of online sales.
- Will be responsible for the overall Digital Business, owning the P&L for the business.
- Stay up to date with the latest technology and best practices
- Manage and oversee different digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Measure and manage online content and ensure hygiene
- Track SEO and Google Analytics data and make complex analysis
- Build an inbound marketing plan
- Anticipate sales performance trends
- Research competition, investigate benchmarks and provide suggestions for improvement
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