ROLE OBJECTIVE - Drive the business objectives and market expansion of the Keya brand/consumer business through the general trade clients channels

DUTIES AND RESPONSIBILITIES :

Financial Responsibility :

- Responsible for top line & bottom line for the General Trade Outlets - Coverage Reach & Network Enhancement Customer Responsibility (Internal and External) :

- Manage the category performance of all the major General Trade customers/outlets & develop account-specific strategies to drive the channel growth.

- Supervising trade listing of existing and new products, evaluating the financials (costing, branding, margins etc.) and negotiating long-term deals, and finalizing the TOT's in accordance (Distributors)

- Ensure right appointment of Distributors which is in alignment with the business plan

- Track weekly & monthly sales performance against plan and proactively identify solutions to close performance gaps.

- Monitor market conditions, product innovations and competitive products, competitive prices and related terms and conditions of sale and offer to prepare own Sale offers.

- Providing guidance to and motivating the team to establish coverage, distribution and display objectives, negotiating optimum rates for the promotions, to meet sales targets.

- Identify good customers and potential channel partners through market visits, and report analysis, for deeper market penetration and reach.

- Conceptualize innovative distribution model for sales offtake - tapping various purchase & consumption points

- Monitor and supervise all Advertising & Promotions activities, ensuring alignment with budgets

People Responsibility :

- Provide strong leadership to the team including developing and monitoring individual and team performance goals.

- Ensure retention of key /identified talent in the team

Process Improvement :

- Design procedures, service standards and operational policies as effective control measures to govern the various Sales activities

- Tracks & Ensures Sales Team Working Efficiency - Field Force Efficiency is 100% all time every time as per Sales Norms - Ensure adherence to Bizom and application and usage of Bizom as a performance tool

- Commercial Efficiency - Ensures all the financial compliances are adhered to :

- Timely Collection of C-Forms.

- Timely submission of distributor Trade claims

- Collection efficiency

KEY INTERACTIONS :

Internal External :

- National Sales Head

- Business Head- Consumer Products

- Sales Team / Trade Marketing

- Marketing Team

- Finance & Branch Accountants

- HR Partners

External Stakeholders :

- Distributors / Super Distributors

- C&FA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.