Profile Summary:

This position is responsible for handling and maintaining relationships with key accounts, establishment and execution of Joint Business Plans, Portfolio Assortment, Consumer Promotions, Activations and Visibility with modern trade chains for achievement of sales objectives (primary & re-distribution) through effective management of sales teams / distribution resources within the values & parameters set by the company for specific chains and/or geography.

Roles and Responsibilities :

- Deliver volume, value & profitability targets against Annual Sales Planning for the chain by location

- Develop, negotiate, sell and execute TOT (Terms of Trade) and ensure compliance of the same

- Assortment management to ensure continuous availability of products in all stores

- Ensure accurate sales forecasting of brands with each account is achieved on a monthly basis

- Responsible for maintaining healthy stock level across all chains and channel partners

- Monitor utilization of Modern Trade/ E commerce spends and evaluate their effectiveness

- Create growth forecast plans for chains at a store/city level/DC level.

Drive Growth Initiatives :

- Initiate & develop annual marketing plans and consumer offer calendar as per the strategy & guidelines set and agreed in Joint Business Planning

- Run Promotion activities and Consumer offers with partner account

- Develop in-store/Website visibility plans in coordination with sales teams and MT/E com chains

- Negotiate key shelf space, branding location and data visibility at store levels for each chain and ensure execution with help of sales promoters

- Closely track & monitor key parameters and metrics including market shares, share of shelf, on-shelf availability (OSA) and fill-rates

Drive Team :

- Have periodic review on the progress of business and provide regular updates to immediate Manager and Sales Head on sales trends, market developments and competition.

- Pre & post sales tracking and analysis

Coaching :

- Coach and develop sales team on their roles and responsibilities

- Ensure training of the promoters and merchandizers on their roles and responsibilities.

Desired Candidate Profile :

- Total 5+ years of experience out of which minimum 2 years in KAM or Category Management roles. Strong demonstration of leadership skills besides sound knowledge and exposure to customer account management, commercial negotiation, category & shopper insights besides customer centricity.

- Should be open for travelling and should have good networking, presentation and team management skills

- Strong communication, presentation skills and knowledge of MS Office is a must

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