Deliver the sales objectives of volume, value, market share and Sell IN & Sell OUT and does the customer facing role for Organization in assigned region. Ensure delivery of the channel plans at the store level, ensure merchandising, drive field efficiencies, and ensure a robust engagement & relationship matrix with category manager's at a region level also accountable to achieve sales target as set, Business Account development, Ensure ISD Recruitments, Productivity, Display, Product Training, Local branch executions.

Key Account Management

- Business Development in Area / Key Account Management

- Be the face of organization for all accounts at a regional level. Drive engagement and business through regular reviews.

- Market Visit to ensure Shelf presence/display

- Ensuring damage free product display

- Ensuring all listed SKU's are available

- Ensuring proper MOP are displayed

- Suggest Product Mix which can be added

- Become point of contact to the Key Accounts- Management and Store Level

- Ensuring adequate stock levels in stores.

- Coordination with commercial/ Warehouse for timely PO executions and billing

- Establish and run relationship matrix between field team and customer store team, through regular visits, reviews and business planning.

ISD Management:

- Maintaining ISD productivity

- ISD recruitment Pan India

- Product Training to ISD and store staff

- Develop soft skills in ISD and motivating them to achieve results

- Managing incentive plan to be executed

- Understanding and solving issues faced by ISD's to avoid sales loss

- Continuous team engagement to ensure high retention in merchandiser & promoters

- Train team to deliver differentiated and innovative displays in the store.

Enhancing secondary sales:

- Pushing the sales and ensuring desired store productivity.

- Pushing ISD to achieve more

- A strategic alignment with retailers, superior understanding of shopper needs and behaviors.

- Manage order generation through category managers and order execution. Led by field team, and closer working with supply chain.

- Involves TOT planning & adherence, Business planning, Market share deliverables.

- Competition understanding through customer discussions and market visits.

Competition Mapping:

- MOP

- Offers and Promotions and Branding Activities

- New product introductions

Marketing Activities:

- Managing Promotional activities undertaken - Effective execution of Displays and branding activities.

- Plan and Execute brand activation / channel activations at store level by working closely with KAM, CMM, Customer team

Report Generation:

- Secondary Sales Report

- Store Tracker (Market Visit)

- Promoter Attendance

- Stock Report

Others:

- Individual Account handling: Negotiate product mix, price, receive PO, Execute PO, and ensure timely payment, Involvement in TOT.

- Candidate should have experience of working in prominent retail chains like Future Group, Reliance Retail, and Walmart etc.

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