Manager at RGF Management Search
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Key Account Manager - eCommerce FMCG Firm (7-10 yrs)
Essence of Role - Key Accountabilities
Revenue - Landscaping the ecommerce Market from FMCG stand point
- Developing the Portfolio strategy
- Developing the Go to Market Strategy
- Developing the Sales and Marketing strategy for E commerce
- Delivering Budgeted revenue & managing the channel P&L.
Activation & Marketing - Understanding competitor landscaping areas of E Commerce
- Category Revenue Potential in E commerce
- Understanding Key Drivers, Consumer purchase behaviors in E Commerce.
- Developing & Optimizing Marketing Strategies for consumer acquisition & Brand Engagement.
Role Dimensions
- Financial Dimensions Managing the Channel P&L, Delivery of Revenue & Management Expenditure
- Non-Financial Dimensions Vendor, Cross Functional & People Management. Developing Marketing Strategy for E-commerce, Developing customized product portfolio for E-commerce.
- Role Complexity [Eg. Location, Industry dynamics etc]
- Based at headquarters location but expected to travel all over the assigned Territory
Qualifications
Educational Qualifications MBA in Marketing
Experience Required - 3-5 Years in E commerce, managing or working in E commerce
- 7-10 Years of Total Experience
Functional Skills Required - Understanding of FMCG categories (Personal Care)
- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)
- Excellent Presentation Skills
- Terminologies in E commerce
- Understanding of E commerce
Desired Competencies / Behaviours - Leadership
- Strategic Thinking
- Excellent Communication & Interpersonal Skills. Ability to communicate fluently in English is essential.
- Self Motivation
- Result Orientation
- Relationship with people from E commerce Industry
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