- We are seeking a dynamic and results-oriented professional to join our marketing team as an Assistant Manager/ Senior Executive for Customer Retention Marketing role. The ideal candidate should have a strong background in customer retention strategies. This role involves creating and implementing campaigns to retain existing customers, enhance customer experience and loyalty, and drive revenue growth.

Responsibilities :

- Develop and execute customer retention marketing strategies to minimize churn and maximize customer lifetime value.

- Analyze customer data to identify patterns, preferences, and behaviors, leveraging insights to optimize retention campaigns.

- Collaborate with cross-functional teams, including product, sales, and customer support, to align strategies and improve overall customer experience.

- Create targeted and personalized communication campaigns through various channels, including email, WhatsApp, SMS, and in-app messaging.

- Implement strategies that effectively reach and engage customers across these various channels.

- Implement A/B testing and analyze campaign performance metrics to continuously improve the effectiveness of retention initiatives.

- Utilize marketing automation tools to set up and manage triggered campaigns based on customer behavior and engagement.

- Collaborate with the data analytics team to measure and report on key performance indicators related to customer retention.

- Stay informed about industry trends, best practices, and emerging technologies in customer retention marketing.

Qualifications :

- Master/Bachelor's degree in Marketing, Business, or a related field.

- Proven experience (3-4 years) in customer retention marketing, with a focus on driving customer loyalty and reducing churn.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills to collaborate effectively with internal teams.

- Familiarity with marketing automation tools and CRM systems such as Clever Tap.

- Results-driven mindset with a commitment to achieving retention and revenue goals.

- Creative thinking and problem-solving skills to develop innovative retention campaigns.

- If you are a passionate marketer with a track record of successful customer retention initiatives, we encourage you to apply. Join our team and contribute to the success of our company through effective customer retention strategies.

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