Customer Retention Executive

Key responsibilities :

- Own end-to-end execution of Engagement & Retention campaigns across all owned media email, notifications, SMS, WhatsApp, Push notifications, Product Inventory

- Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels

- Track & monitor channel level performance targets of visits, orders, revenue & conversion

- OKR's achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU- s/MAU- s, along with efficiency metrics such as CTR- s, Open rates, Clicks & Conversions

- Optimize marketing automation strategies to drive user conversion & engagement

- Co-own the responsibility of new features & programs adoption, along with Product & tech teams

- Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations

- Work closely with Brand & Content teams to ensure campaign deployment

- Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users

- Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization

Who you are :

- Self-starter with strong problem-solving skills

- Strong analytical skills and ability to churn insights from data

- Strong experience in excel is mandatory

- Prior experience in marketing automation technology (CleverTap, WebEngage) will be an advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.