Senior Executive - Talent Acquisition at Ketto
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Ketto - Customer Lifecycle Manager (2-6 yrs)
Key responsibilities:
- Own end-to-end execution of Engagement & Retention campaigns across all owned media - email, notifications, SMS, WhatsApp, Push notifications, Product Inventory
- Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels
- Track & monitor channel level performance targets of visits, orders, revenue & conversion
- OKR's achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU- s/MAU- s, along with efficiency metrics such as CTR- s, Open rates, Clicks & Conversions
- Optimize marketing automation strategies to drive user conversion & engagement
- Co-own the responsibility of new features & programs adoption, along with Product & tech teams
- Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations
- Work closely with Brand & Content teams to ensure campaign deployment
- Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users
- Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization
Who you are:
- Self-starter with strong problem-solving skills
- Post graduate, with a proven 2-5 years of work experience in Retention marketing or Customer Lifecycle Management
- Strong analytical skills and ability to churn insights from data
- Prior experience in marketing automation technology (CleverTap, WebEngage)
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