Copywriter

Mumbai, Maharashtra

About the company :

- Ketto is Asia's largest tech enabled crowd funding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level.

Introduction :

- We are a growing business in need of a Copywriter who can connect with our customer base through multiple channels. In this role, you Will be responsible for creating marketing materials, product descriptions and direct email. We work in a fast-paced market that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who is creative, innovative and able to easily adapt to rapid changes in consumer preferences. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.

Responsibilities :

1. Write high-engagement social media content that reflects our brand's voice

2. Collaborate with Marketing, PR and Product/Customer Experience to develop a variety of content marketing materials

3. Produce error-free content that adheres to the brand's style guidelines

4. Interpret creative direction and adapt points from creative briefs into persuasive copy concepts

5. Simultaneously manage multiple projects with short deadlines

6. Propose copy concepts and present underlying strategic thinking to stakeholders

What you bring to the table :

1. Ability to thrive in a dynamic, fast-paced startup environment

2. Willingness to multitask and take new initiatives

3. Excellent verbal and written communication skills

4. Creativity and a keen eye for details

Perks and benefits :

1. Attractive pay package on par with industry standards

2. Flexible and meritocratic work culture

3. Work environment aligned with diversity and inclusion parameters

4. Individual's professional & personal growth via learning & development programs

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