Human Resource Team at Kestone IMS Pvt Ltd
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Kestone - Manager - Performance Marketing (2-3 yrs)
Position Title : Performance Marketing Manager
Qualification : Graduate/Post Graduate Marketing
Location : Bangalore
Preference for a candidate with :
- 2 -3 years of Experience of working with a digital marketing agency.
- Prior experience of Performance Marketing is a must.
- The role will be responsible for managing end-to-end performance marketing including media planning and paid campaign execution for Kestone. Hands-on knowledge of Digital advertising ecosystem including Google Ads, Facebook ads, E-commerce Ads, Analytics, and Affiliates is a must. Knowledge of SEO/SMO will be an advantage.
Key Responsibilities :
- Media Planning of Kestone campaigns in accordance with the business objectives.
- Strategize, build, and execute performance marketing and PPC strategy across all channels.
- Measure and report performance of all performance marketing campaigns, and assess the same against goals (ROI and KPIs)
- Monitor and optimize the overall PPC strategy for maximum output.
- Report project progress and outcomes to business owners on a weekly, monthly, and quarterly basis - using Google Analytics and similar platforms.
Experience and Qualifications :
- 2-3 years of experience in a similar role (preferably from a digital agency background)
- Media Management experience.
- A proven track record of creating and executing advertising plans that are creative, engaging, testable, and highly analytical.
- Ability to stay highly organized and efficient in a fast-paced, high-performance work environment.
- A proven track record of managing digital marketing projects for a range of clients.
- Working knowledge of the overall digital marketing mix - Web Analytics, Email, SEO, PPC, Content, Social & Affiliates
- Strong communication and Digital Marketing Agency Background
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