Recruitment associate at Kestone IMS Pvt Ltd
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Kestone - Manager - Corporate Marketing (4-5 yrs)
The candidate in this role will be responsible for managing Kestone's corporate marketing activities including managing the corporate website, social media profiles, sponsorships, event participations, marketing collaterals, marketing campaigns and internal communication.
A good working knowledge of digital marketing, inbound marketing, content marketing, E-mail marketing and creative designing is must to succeed in this role. Exposure to working on a CRM application such as Hubspot, Marketo or ZoHo CRM would be an added advantage.
Job Description:
- Responsible for managing company's digital presence including social media profiles, corporate website and listing on third party portals such as G2 and Glassdoor.
- Managing annual corporate marketing budget in accordance with business objectives and devising strategies for inbound and outbound marketing.
- Ownership of annual content marketing calendar and content strategy planning.
- Planning and executing corporate marketing campaigns on Google, Social Media Channels and other platforms in India, US, APAC and Middle east for the purpose of brand awareness and lead generation for various services of Kestone.
- Evaluating key performance metrics of these marketing campaigns and reporting them to the management.
- Ownership of corporate content marketing assets including blogs and corporate marketing collaterals (presentations, case studies, whitepapers and product brochures).
- Co-ordinating with external agencies such as PR firm, event agencies, affiliate marketing partners and other vendors, as and when required.
- Managing internal communications, employee advocacy and employer branding activities along with HR and admin team.
Experience and Qualifications:
- 4-5 years of experience in corporate marketing role.
- A good working knowledge of digital marketing, content marketing and social media marketing.
- Creative and innovative blend of mind.
- Strong team management and organizational skills
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