Role Definition:

The Social Media Manager at Ken Research is an integral part of our marketing endeavors, primarily tasked with amplifying the brand's digital presence across all relevant social media platforms. This role requires a strategic vision, combined with hands-on execution skills, to engage and grow our community while ensuring alignment with Ken Research's core values and mission.

Responsibility Deliverables:

Strategize and Innovate: Develop and maintain a cutting-edge social media strategy that aligns with the brand's objectives and audience needs.

Content Stewardship: Oversee the creation, scheduling, and timely dissemination of compelling and engaging content.

Campaign Oversight: Spearhead the ideation, execution, and analysis of social media campaigns that resonate with our audience and foster brand loyalty.

Collaborate for Creativity: Engage with internal content creators and external agencies to design visually captivating graphics and animations.

Influencer Partnerships: Build and maintain relationships with key influencers and ambassadors, maximizing the brand's reach and influence.

Data-Driven Decisions: Harness the power of analytics to gauge campaign success, pivot strategies, and continuously improve our digital engagements.

Stay Ahead of the Curve: Monitor competitors, ensuring Kenresearch's social media strategies are always a step ahead.

Tasks & Activities:

- Draft, schedule, and publish posts across platforms like Instagram, Facebook, Twitter, and more.

- Coordinate with the design team for visual assets.

- Engage with the audience by responding to comments and DMs.

- Initiate and manage collaborations with influencers.

- Track and analyze key social media metrics, providing weekly and monthly reports.

- Attend team meetings for alignment on broader marketing strategies.

- Stay updated with evolving social media trends and incorporate them into our strategies.

Skills:

- Deep understanding of all major social media platforms.

- Proficiency in social media analytics tools.

- Strong interpersonal and networking skills.

- Ability to work in a fast-paced environment, managing multiple projects.

Knowledge:

- Up-to-date with the latest social media trends.

- Familiarity with social media scheduling tools.

Self-Image:

- Detail-oriented.

- Proactive and self-driven.

Traits:

Innovative.

Collaborative.

Result-oriented.

Motives:

Passion for digital communication and brand storytelling.

A desire to continuously learn and adapt.

By embracing the outlined roles and responsibilities, the Social Media Manager at Kenresearch will be pivotal in fortifying our brand's digital footprint, engaging with our audience, and driving our mission forward.

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