Job Title : Digital Marketing Lead - UAE

Job Overview :

- As a Digital Marketing Lead for the UAE region, you will be responsible for developing and executing digital marketing strategies that resonate with the local audience, drive brand awareness, and contribute to business growth. This role requires a deep understanding of the UAE market dynamics, cultural sensitivities, and digital trends.

Key Responsibilities :

UAE Market Expertise or Knowledge :

- Stay updated on the latest digital marketing trends and consumer behavior within the UAE market.

- Conduct market research to identify local opportunities and challenges.

Localized Campaign Management :

- Develop and execute digital marketing campaigns tailored to the preferences and behaviors of the UAE audience.

- Collaborate with content creators to ensure culturally relevant and localized content.

SEO and SEM Optimization :

- Implement SEO and SEM strategies specifically designed for the UAE search landscape.

- Optimize website content and landing pages for local search intent.

Social Media Engagement :

- Oversee social media strategies that align with UAE social platforms and cultural norms.

- Foster engagement through relevant content, timely responses, and community building.

Language and Cultural Sensitivity :

- Ensure all digital content is culturally sensitive and localized in terms of language and imagery.

- Collaborate with translation services when necessary.

E-commerce Focus :

- Work closely with the e-commerce team to enhance the online shopping experience for UAE customers.

- Implement strategies to drive online sales and conversion rates.

Data Analysis and Reporting :

- Utilize analytics tools to measure the performance of digital campaigns in the UAE.

- Provide regular reports with insights and recommendations for improvement.

Partnerships and Collaborations :

- Identify and explore potential partnerships with local influencers, brands, and platforms.

- Collaborate with local businesses for cross-promotional opportunities.

Qualifications and Skills :

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- Proven experience (4 years) in digital marketing with a focus on the UAE market.

- In-depth knowledge of UAE consumer behavior and digital landscape.

- Familiarity with local social media platforms and advertising channels.

- Strong analytical and data-driven decision-making skills.

- Excellent written and verbal communication skills in English, Arabic Preferred

- Ability to collaborate with cross-functional teams and external partners.

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