SEO & ASO Specialist

- We are looking for an experienced SEO & ASO Specialist to focus on identifying and implementing audits, keyword ranking, and other SEO & ASO activities for our website and app including rewriting text like title tags, reducing image sizes, and ensuring readability on mobile, etc. This is a hands-on role you will be responsible for the continuous technical development of our websites & app using your carefully curated skill set of conducting and executing on-page SEO & ASO and technical SEO & ASO best practices.

The Experience You will Need:

- You possess a track record of accomplishing solid SEO & ASO results. Obviously, you are a technical expert in Google Analytics/Adwords, link building, on-page optimization, and SEO campaigns, and are comfortable working with other stakeholders (eg. web dev, demand generation, design). You are fanatical about website and app being SEO & ASO optimized. You have direct experience and ability to analyze websites, troubleshoot, and look for optimizations in order to increase web conversions.

Requirements :

- 5+ years of hands-on SEO experience (eg. on-page, technical audits of websites)

- 3+ years of hands-on ASO experience with proven records to take it from scratch

- Proven track record in managing SEO projects from inception to completion

- Proficient with SEO tech stack/tools (eg. SEMRush, Google Analytics, Google Search Console, Bing Webmaster). Nice to have for these: Similarweb, BuzzSumo, Peppertype.ai

- Experience with crawlers eg. DeepCrawl, SkreamingFrog

- Experience with HTML, CSS, XML, Javascript

- Technical knowledge of page content, SEO optimization of page copy

- Experience in articulating, and rationalizing SEO audits and recommendations into actionable items

- Understanding of SEM and how it is related to SEO

- Data-driven approach - eg. Google Analytics for site traffic

- The Impact You will Make

- Analyze, optimize and increase organic traffic using proven SEO & ASO techniques.

- Conduct ongoing keyword discovery, search engine analysis, and optimization.

- Fanatically measure website performance with the goal of consistent excellence - including benchmarking us against competitors and best-of-breed websites.

- Hands-on monitoring of page load time and rankings, optimize schema markup.

- Partner with Content Team to define keywords, meta tags, and structured data, recommend keyword placement and provide edits during the drafting process.

- Edit content, title tags, and meta descriptions both on-page and for the blog utilizing SEO best practices.

- Work with stakeholders to manage expectations, timelines, and budgets to hit goals.

- Share learnings of organic with the SEM/paid team and partner with the SEM team while SEO rankings are being established.

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