Kaya - Brand Manager - Retail Vertical (3-10 yrs)
- Category Strategy formulation
- Devise long-term development strategies for category
- Foster trust relationships with vendors to achieve better pricing and quality of services
- Determine the positioning of a product category to maximise visibility
- Consumer In sighting & Research
- Competition monitoring
- Innovation process
- Conceptualisation & execution of marketing campaigns including ATL and BTL. This will include marketing strategy formulation, marketing mix and communication development, media planning, marketing activation, and other marketing innovations
- Agency Handling
- Analyse data or insights to determine industry and consumer trends
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands
- Analysing the success of marketing campaigns and creating reports
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding
- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
- Managing organising events such as product launches, exhibitions and photo shoots.
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
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