HR at Kautilya Bharat Foundation
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Kautilya Bharat Foundation - Manager - Digital Marketing (1-4 yrs)
About Us:
Kautilya Bharat Foundation is Maharashtra's first political consultancy firm which tries to support the development visionary, progressive & inclusive leaders. Kautilya Bharat Foundation's members have been operating in socio-political domain since 2013 & have been credited with complete turn-around of election campaigning in Maharashtra. Setup with the goal of influencing positive change in society, Kautilya Bharat Foundation is actively working on political campaign management, war room management, cadre management, analysis, survey, image making, media coverage, social media, digital marketing, outdoor advertising, graphics design & much more.
About the Role :
- If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.
Duties & Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Required Skills & Experience :
- Proven working experience in digital marketing
- Can handle all Social Media Platforms
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivates
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Experience - 1 to 3 years
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