HR at Kasmo Cloud Solution
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Kasmo - Digital Marketing Specialist (3-6 yrs)
Role & Responsibility
- Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns.
- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, WhatsApp, Google +, blogging-based platforms, etc.
- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan.
- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Managing and optimizing bids for PPC campaigns.
- In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
- Analyze Clicks and track Conversions, for ad expenses and ROI.
- Design, build and maintain social media presence amongst the targeted users by closely working with agency.
- Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic market place and subsequently adapt plans.
- Continuously work towards optimization of spends and performance based on the insights.
- Conduct Qualitative and quantitative analysis data generated from internal and external sources for decision making process on a regular basis
- Education Qualification MBA full time from a tier 2 or 3 institute with Specialization in Marketing and communication
- Past Experience/Skills Required (Mandatory) Experience in Brand/Product launches in new markets. Creative/advertising agency background could be a positive, subject to meeting other qualifications and functional capabilities.
- Seasoned marketing professional with 3+ years of experience.
- Attributes Form great relationships by working cohesively and inclusively across functions with key stakeholders - internal & external
- Capable of handling multiple tasks simultaneously with zeal and deliver on time.
- Must be from IT Technology Domain, experinced in Technical Trainings includes Business Intelligence, Big data etc
Key skills : Digital Marketing, SEO, AdWords, Display Advertising, SEM, Mobile Marketing, PPC, Youtube,Social Media, Facebook
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