Position : Senior Content Writer (Marketing Focus)

Location: Hyderabad, India

Experience: 5+ years

About Us:

Karncy is a leading fintech startup based in Hyderabad, India, dedicated to revolutionizing financial services through innovative technology solutions. We are committed to providing seamless and user-friendly financial products that empower individuals to achieve their financial goals.

Job Description:

We are seeking a highly skilled Senior Content Writer with a strong focus on marketing and conversion optimization to join our dynamic marketing team at Karncy. As a Senior Content Writer, you will play a pivotal role in driving customer acquisition and engagement through compelling and persuasive content across various channels. This role requires a creative thinker with extensive experience in crafting conversion-focused copy and a deep understanding of finance and fintech terminology.

Responsibilities :

- Develop and execute content marketing strategies to drive brand awareness, customer acquisition, and conversion optimization.

- Create highly persuasive and conversion-driven copy for advertisements, email campaigns, push notifications, brochures, website content, landing pages, and other marketing collateral

- Conduct in-depth research on target audience, industry trends, and competitor offerings to inform content creation

- Collaborate with cross-functional teams, including marketing, product, and design, to develop and execute integrated marketing campaigns

- Optimize content for SEO, user engagement, and lead generation

- Implement A/B testing and analyze performance metrics to continually optimize and improve content effectiveness

- Maintain consistency in brand voice and messaging across all channels

Requirements :

- Bachelor's degree in Marketing, Communications, Journalism, or related field

- 5+ years of experience in content writing, with a strong focus on marketing and conversion optimization, preferably in a product company.

- Proven track record of creating highly effective and conversion-driven content across various marketing channels.

- Extensive experience in crafting persuasive copy that drives user engagement and conversion

- Deep understanding of finance and fintech terminology

- Proficiency in SEO best practices and content optimization techniques

- Experience with content management systems (CMS), marketing automation tools, and A/B testing platforms

- Creative thinker with the ability to generate innovative ideas and concepts

- Strong analytical skills and ability to translate data insights into actionable recommendations

- Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, cross-functional environment.

Advantages :

- Hands-on experience with Content Management Systems (e.g. WordPress)