Talent Acquisition Specialist at Karbon Business
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Karbon Card - Digital Marketer (2-4 yrs)
About Karbon:
Karbon Card is a B2B payment solution for India's finance leaders, entrepreneurs, businessowners and corporate executives. We serve 1500+ teams across India, including decoratedcompanies and tech unicorns.
2019/7 - Launched and became an instant hit among Bangalore founders
2021/8 - Graduated from Y-Combinator (YC S21') among the top growth picks
2021/9 - Closed $12mn pre-A round
2022/2 - Closed $15mn A round
What you'll do:
- Develop data-driven growth strategies for user acquisition, engagement, and retention, while analyzing marketing performance to identify optimization opportunities.
- Manage and execute multi-channel campaigns (SEM, social media, display ads, etc.), ensuring optimal performance and ROI.
- Align marketing efforts with product development and customer success strategies by collaborating with product, data, and tech teams, while also working with design and content teams to create compelling ad creatives and landing pages.
- Track key growth metrics and KPIs, presenting actionable insights to senior stakeholders to inform decision-making and strategy adjustments.
- Showcase your ability to significantly impact campaigns, such as contributing to increasing user engagement and conversions through strategic interventions.
- Monitor market trends, reporting back to the team and leadership where appropriate on any changes.
Who you are:
- 2+ years of experience in performance marketing, growth marketing, or digital marketing, preferably using tech tools or working with agencies.
- Bachelor's or master's degree in marketing, business, or related fields preferred.
- Proficiency in using advanced marketing tools such as Google Analytics and advertising tech platforms.
- Strong analytical skills with experience in A/B testing, multivariate testing, and user segmentation.
- Experience with marketing automation tools and CRM systems is a plus
