Founder at Kanerika Software Pvt Ltd
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Kanerika - Digital Brand Marketing Executive (2-5 yrs)
Design and execute digital marketing strategies to establish and maintain the Doc N Me brand in healthcare market in India. You will assist in designing, developing and implementing competitive marketing technologies that enable efforts by the Marketing Division to achieve brand awareness, consideration, qualified traffic, conversion and efficiency objectives. You must have strong written and oral communication skills. Basic knowledge of softwares like photoshop or illustriator is an advantage.
- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence
- Define product strategies and road maps
- Develop sales tools and collateral's
- Develop effective product positioning in the market
- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
- Brief and train sales personnel
- Coordinate activities of specialists involved in the brand positioning of the products.
- Digital Marketing (SEO, PPC, Website optimization, Email Campaigns, Twitter, Facebook campaigns) and measuring their effectively.
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