Description/Role:

Assistant Manager- Marketing, will be responsible for developing and maintaining marketing strategies in coordination with the Marketing head to meet agreed company objectives and contribute to the advertising, Marketing. He /She shall be responsible to drive local marketing and represent the brand to the media and editors on an operational basis.

COMPETENCIES/ SKILL SET:

- Good problem-solving and market trend information

- Excellent Leadership skills

- The ability to motivate and lead the team and follow set procedures

- Good communication skills

- Active & responsible and can work under pressure.

- Knowledge of Market trends, regional variations and customer requirements

KEY DELIVERABLES/ RESPONSIBILITIES

Promotions:

- Conceptualising and executing local marketing activations to induce product trial or increase walk-ins

- Assist PR agency in local marketing initiatives

- Represent brand to media and publications as and when required.

- Ensure effective roll out of marketing programs and course correct basis stock availability and promotions availability at stores.

- Responsible for in store and out of store promotional activities for all stores in the assigned zone.

- Tie up with various establishments for cross promotions and branding and create a local visibility plan reaching out to customers at various touch points.

- Create micro marketing programs for catchments, track footfalls and catchment penetration and propose programs to address the gaps.

Implementation:

- Ensure effective execution of all marketing and visual merchandising activities at the zone.

- Identify local media opportunities and coordinate plans and bookings along with the head office team

- Coordinate local media and try and create visibility for the brand on barter basis

- Create and execute the local and catchment level media mix

- Plan and execute a regular catchment communication/newspaper inserts plan and ensure flawless execution

- Responsible for deployment of marketing material, supervising local print and production and ensure quality and standards are maintained.

Vendor Management:

- Identify local vendors.

- Negotiate with the vendors for creating rate contracts.

- Closely work with the operations team to track schedules and make suitable modifications in the launch plans

Additional Duties:

This job description in no way states or implies that these are the only duties to be performed. You will be expected to follow any other job-related instructions and to perform other job-related duties as requested by your supervisor.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.