KalaGato - Marketing Professional (2-4 yrs)
Job Requirements & Responsibilities :
- Developing and executing online campaigns, including gamification, digital marketing (including paid campaigns), brand partnerships, etc. to drive traffic.
- Identifying, developing & optimizing growth channels to drive growth
- Daily Tracking of drivers which impacts growth, for example, if visitors has dropped in a particular country or conversion rate has got affected and then take pro-active actions
- Layout the ASO plan for the portfolio of Apps
- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies with the product team and for optimization
- Providing inputs & expertise to drive efficacy of marketing activities (content development, creatives, in-app messaging, etc.)
- Planning and executing initiatives to reach the target audience through different channels
- Working closely across teams to share ideas, feedback & present results
You Will Need :
- Degree in Marketing, Strategy/Business Administration
- 2+ Years of experience
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
- Must have worked on ASO (organic growth)
- Must have an experience in GA4 or other tools like MoEngage, Appsflyer, etc.
- Should have experience working in a cross-functional team environment.
- Should be aware of different growth channels like Influencer Marketing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
