Senior HR Executive at K12 Techno Services Pvt Ltd
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K12 Techno Services - Facebook Advertising Specialist (1-6 yrs)
Job Description :
We are looking for a Facebook Ads Ninja, who has complete knowledge of the Facebook Ads Manager, campaign set-ups, and detailing the KPIs.
Duties and Responsibilities :
- Managing and optimizing critical campaigns in Paid Social Media space across Facebook
- Experience with the U.S.A market is a MUST!
- Ensuring monthly targets around leads, CPL and lead quality are met.
- Researching and implementing new ideas/features/strategies in a systematic manner.
- Diligently carrying out experiments and reporting results and insights.
- Creating highly engaging ad copies, creatives and relentlessly testing them.
- Landing page, Creative, and funnel optimization (working with tech & product teams) to improve the relevance and improve conversion rates.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.
Desired Skills:
- 1-3 years of proven expertise in managing and optimizing large and complex Facebook campaigns end-to-end.
- Experience in lead generation within the US market.
- In-depth understanding and experience in using more advanced Facebook Ads Manager features/capabilities beyond just standard optimization techniques.
- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
- A/B testing, carrying out experiments, and deriving insights from them should be second nature to you(optional).
- Highly proactive in terms of researching new features/strategies and coming up with suitable recommendations.
- Excellent project management skills - ensuring all action items are on track.
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