Content Writer

Responsibilities :

- Collaborate with the marketing team to develop content strategies that align with overall marketing objectives and target audience personas.

- Create compelling and optimized content for digital channels, including website copy, blog posts, email newsletters, social media posts, digital ads, and video scripts.

- Conduct keyword research and utilize SEO best practices to optimize content for search engines and improve organic visibility.

- Write clear, concise, and persuasive copy that communicates key messages and drives desired actions, such as clicks, sign-ups, and conversions.

- Develop engaging content calendars and schedules to ensure consistent delivery of content across all digital platforms.

- Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversion rates, and use insights to refine content strategies.

- Stay up-to-date with digital marketing trends, industry best practices, and emerging technologies to inform content creation and optimization efforts.

Requirements :

- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

- Proven experience as a digital marketing content writer or similar role, with a strong portfolio of digital content samples.

- In-depth understanding of digital marketing principles, including SEO, content marketing, email marketing, and social media marketing.

- Excellent writing, editing, and proofreading skills, with a keen eye for detail and grammar.

- Proficiency in keyword research tools and SEO optimization techniques.

- Strong analytical skills and the ability to interpret data to inform content strategies and optimizations.

- Ability to manage multiple projects and deadlines in a fast-paced environment.

- Creativity and a passion for storytelling and crafting engaging content that resonates with target audiences.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.