Job Title : Junior Online Reputation Manager

Experience : 1-2 Years

Location : Pune/Hyderabad/Mumbai

Employment Type : Permanent Role

Job Description :

We are seeking a proactive and detail-oriented Junior Online Reputation Manager with 1-2 years of experience in social media and digital marketing. The ideal candidate will help create and maintain a favorable brand image for the company and its products, manage social media accounts, and handle online engagement. This role requires a basic understanding of search engine behavior, social media platforms, and strategies to manage the company's reputation effectively.

Key Responsibilities :

- Monitor and manage the company's social media accounts, ensuring positive engagement with the audience.

- Respond to negative reviews and ratings on various platforms, including review sites and social media.

- Develop and publish positive content to enhance the company's online reputation.

- Conduct social listening to stay updated on public sentiment and emerging issues.

- Collaborate with the marketing team to align ORM strategies with overall brand goals.

- Assist in the development and implementation of ORM strategies and policies.

- Engage with dissatisfied customers to address their concerns and mitigate negative reviews.

- Conduct online research to identify negative keywords associated with the brand and develop strategies to counteract them.

- Support the management team in maintaining and improving the company's reputation.

Technical Skills Required :

- Basic understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

- Familiarity with social listening tools and analytics.

- Basic knowledge of search engine behavior and SEO principles.

- Experience in content creation and digital marketing.

Soft Skills Required :

- Strong communication skills, both verbal and written.

- Ability to handle sensitive situations with tact and professionalism.

- Strong analytical skills to measure the effectiveness of ORM strategies.

- Problem-solving mindset and proactive approach to addressing issues.

- Ability to work collaboratively with cross-functional teams.

- Attention to detail and ability to manage multiple tasks simultaneously.

Qualifications :

- Bachelor's degree in Marketing, Public Relations, Communications, or a related field.

- 1-2 years of experience in social media management, digital marketing, or a related role.

- Internship or project experience in online reputation management is a plus.

Preferred :

- Basic experience in ORM operations, campaign execution, and planning.

- Familiarity with social CRM and social analytics.

- Knowledge of forums, blogs, and review sites.