Senior IT Recruiter at Okda Solutions
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Junior Google Adwords Professional (3-5 yrs)
- Have a working knowledge of how digital advertising campaigns work
- Know both the Facebook Ads Platform and Google AdWords inside out
- Know how to use GTM and Analytics, as well as the Facebook Pixel
- Have some understanding of SEO and web development as it pertains to digital advertising
- Have great writing and reading comprehension skills
- Be a strategic thinker who knows how to problem solve
- Campaign Reporting - maintaining existing marketing reports and dashboards, while gleaning meaning from, and suggesting action items from the data, to provide insights to the team, your manager, and the client.
- Campaign Copywriting - researching, strategizing and writing copy for digital advertising campaigns using our proprietary systems in order to reach client goals (such as purchase conversions, email signups, etc.)
- Creative Direction - assisting manager and our designers to develop creative assets needed for digital advertising campaigns based on best practices and following each individual client brand guidelines.
- Website Analysis - providing strategic recommendations in regards to websites and landing pages as they relate to digital advertising campaigns.
- Budget Management - keeping tabs on how much has been spent per campaign per client on a monthly basis (we manage large budgets!)
Experience Required :
- 3-5 years of experience strategizing paid search engine marketing campaigns
- Experience with strategizing clients paid accounts & social media (Google, Bing, Facebook)
- Expert in Goal and conversion tracking
- Strong Auditing skills (analytical, data visualization and reporting)
- Expertise in Automation Tools
- Experience with behavioral targeting/remarketing campaigns
- Previous experience must be with an online marketing agency is an asset
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