Location : Pune/Mumbai

Experience : 1-3 years

Employment Type : Full-time/Work From Office

Job Description :

We are seeking a highly motivated and energetic Junior Digital Marketing Executive to join our dynamic marketing team in Pune or Mumbai. The ideal candidate will have 1-3 years of experience in digital marketing, possess excellent communication skills, and have a passion for all things digital. As a Junior Digital Marketing Executive, you will play a key role in executing our digital marketing strategies, optimizing our online presence, and driving engagement with our target audience.

Key Responsibilities :

Digital Marketing Campaigns :

- Assist in the planning, execution, and optimization of online marketing campaigns across various digital channels, including search engines, social media, email, and display advertising.

- Develop and manage content for social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and others to increase brand awareness and engagement.

Content Creation :

- Create compelling and relevant content for blog posts, social media, email newsletters, and website updates.

- Collaborate with the design team to create visually appealing graphics and videos to support digital marketing efforts.

SEO and SEM :

- Conduct keyword research and optimize website content for search engines to improve organic search rankings.

- Assist in managing pay-per-click (PPC) campaigns, including keyword selection, ad copy creation, bid management, and performance analysis.

Analytics and Reporting :

- Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, Google Ads, and social media insights.

- Generate regular reports on digital marketing metrics and provide insights and recommendations for improvement.

Email Marketing :

- Assist in creating and executing email marketing campaigns, including designing templates, writing content, and segmenting email lists.

- Monitor and analyze email campaign performance and suggest improvements for future campaigns.

Market Research :

- Conduct market research to identify trends, competitor activities, and opportunities for growth.

- Stay updated with the latest industry trends, tools, and best practices in digital marketing.

Collaboration :

- Work closely with cross-functional teams, including sales, design, and product development, to align marketing strategies with business goals.

- Provide support to the senior marketing team as needed and contribute to brainstorming sessions and strategic planning.

Qualifications and Skills :

- Bachelor's degree in Marketing, Communications, or a related field.

- 1-3 years of experience in digital marketing, with a focus on social media, content creation, SEO, and SEM.

- Strong understanding of digital marketing concepts, tools, and best practices.

- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.

- Excellent written and verbal communication skills.

- Creative thinking and problem-solving abilities.

- Ability to work independently as well as in a team environment.

- Strong organizational skills and attention to detail.

- Familiarity with graphic design tools like Adobe Creative Suite or Canva is a plus.

- Knowledge of HTML/CSS and content management systems (CMS) is a plus.