Job Title : Content Writer ( B2B Product Marketing )

Job Description :

- The role is Pivotal for Setting up and managing entire content marketing game on its various Traffic and Information channels like Website, Blogs, Emailers, Social media sites such as Linkedin, Facebook, Quora etc.

- Content Marketing will be done for - Engagement + Promotional Purpose.

- By Engagement we mean, Content written solely for Client's / Reader's benefits

- SaaS-based product articles (Like How Cwe tops On demand App development for businesses)

- Blogs on Upcoming Industries (say Cannabis delivery for medical purposes in the US)

- In-app features we build and that suits best our clients, say Real-time Tracking for Pizza Delivery agents

- Client's Benefits Blogs, how to increase repeat orders on your restaurant app

- Technology Updates : How our products would work even better on a new OS or device or with a new dashboard we made.

- Website Pages : Our offerings in various verticals, such as food delivery, beauty & wellness, Fleet management etc.

- And anything that our clients would care and read about given the content alignment to their business interests.

- By Promotional we mean, Content written to convert a reader to our potential client.

- Website Landing Pages - SEO & Google AdWords optimised and relevant keywords laden content that helps in persuading readers for a sign up with us.

- Blogs - SEO optimised content that redirects users to our website through relevant links on the blog.

- Ad Copies - On Google Adwords & Facebook

- Keywords Planning for Ads - Biddable keywords that trigger relevant clicks and conversions through paid ads.You will be supported on this but knowledge of Google keyword research tool or other key planning tools is a must.

- Email campaigns : To increase mail opening rates and attract readership. Also website migration from emails to web landing pages.

Skills Required :

- Immaculate writing skills and flawless communication.

- Flair for writing with an understanding of what works on the internet.

A smart generalist who can :

- Understand all our product offerings

- Figures out what all clients would be interested in

- Communicates these relevant offerings through optimised content which does well from SEO & Paid keywords perspective.

- Knowledge of Google keyword research tool, Google Adwords, and SEO. How would you ensure Google finds your article for a relevant search query

- The candidate should have a hands-on understanding of developing content for SaaS offerings such as Mobile App Development, Chatbots, Sales & Support, On-demand Service management, Specific content for supported verticals like - Food delivery, Fleet & Salesforce management Software, HealthCare etc.

- An understanding of keywords and Meta tags - Ability to write web page titles, Meta tag descriptions, alt tags for images

- Should have a likeness for somewhat technical research in areas of Product Features, Digital Marketing, Growth Hacking, Marketing Trends.

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