Job Context :

To provide Strategic and promotional support for the API Sales Division - Domestic & International locations.

Challenges :

Ensuring adherence to the promotional budgets to maintain overall profitability of the division

Designation & Job : GM - Marketing ( API )

Level : 13

Business Unit : API ; Function : Marketing ; Work Location : Greater Noida

Team Size / Direct Reportees : 2

Accountabilities :

1) Designing Marketing Strategies :

- Designing growth oriented, innovative marketing strategies for the division and the products

- Handling Product Management Team

- Developing competitive strategies & promotional inputs for the launch of the division and various brands in different geographies

- Analyzing sales data / market data periodically and recommend strategies

2) Timely promotional support :

- Ensure that the support is available to the sales & BD team

3) Assessing and finalizing new products / marketing initiatives

- Ensuring adherence to the promotional budgets to maintain overall profitability of the division

- Identify and creating new products pipeline for the division

- Identify and finalize the sources for the new products

- Regular monitoring of promotional costs and controlling deviations

4) External Interfaces :

Vendors, Clients, Third Party Manufacturers

5) Internal Interfaces :

Sales Team, SCM, Finance

Education Qualification :

MBA (Marketing) - Full Time from reputed B School preferably from Chem.Engg / Science background.

Experience Range : 15 - 18 years

Desirable experience : Minimum 3-years as Marketing Head ( API ) in a reputed pharma company .

Functional Skills : ( Expert )

- API Product Marketing

Behavioral Skills : ( Working Knowledge )

- Team Management, Strategic orientation, Communication skills ( written & verbal)

Interpersonal Relationship management

- Leadership & Negotiation skills

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