Recruitment Lead at JSW One
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JSW Group - Brand Lead - Marketing (6-9 yrs)
Core Responsibilities :
- Would contribute to the Brand Development, campaigns and Go-to-Market strategies
- Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.
- The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders
- Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning
- Build and execute brand strategy into plans, brand positioning and go-to market strategies
- Strengthening the brand identity and positioning across online and offline channels
- Will lead ATL, BTL, Customer Research,Content & Creatives, Social Media
- Creating and managing customer research, promotional collateral to establish and maintain product branding
- Maintain brand consistency across all external and internal creatives and communications
- Handle external Media relationships, PR and agency relationships
- Develop best practices, define and track KPIs for managing marketing success
- Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept
- Event organization experience will be a plus
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