Jollee - Manager - Performance Marketing (2-4 yrs)
Role Overview :
As a Performance Marketing Specialist at Jollee, you will be responsible for driving growth and engagement through strategic marketing campaigns across various platforms. Your focus will be on Google, YouTube, and Meta, ensuring that our brand message reaches our target audience effectively. A deep understanding of direct-to-consumer (D2C) strategies is essential, with a strong emphasis on promoting our children's products in alignment with our brand values.
Responsibilities :
- Develop and execute performance marketing strategies across Google, YouTube, and Meta platforms to drive traffic, engagement, and conversions.
- Manage and optimize paid advertising campaigns, including keyword research, ad copy creation, and budget allocation, to achieve performance goals.
- Conduct ongoing analysis of campaign performance, leveraging data insights to optimize targeting, creative assets, and messaging.
- Collaborate with cross-functional teams to align marketing efforts with product launches, promotions, and seasonal campaigns.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
- Implement A/B testing methodologies to refine ad creative, landing pages, and audience segmentation for continuous improvement.
- Stay updated on platform algorithm changes, ad policies, and best practices to ensure compliance and maximize campaign effectiveness.
- Provide regular reports and performance updates to stakeholders, highlighting key metrics, insights, and recommendations for future optimizations.
Qualifications :
- Degree in Marketing, Advertising, Business, or related field.
- Proven experience in performance marketing, with a focus on Google Ads, YouTube Ads, and Meta Ads.
- Strong understanding of direct-to-consumer (D2C) marketing strategies and tactics.
- Experience in selling children's products or within the kids' brand industry is highly valued.
- Proficiency in data analysis and campaign optimization techniques.
- Excellent communication skills, both verbal and written.
- Ability to work effectively in a fast-paced, dynamic environment with tight deadlines.
- Detail-oriented with a passion for driving results and continuous improvement.
What We Offer :
- A creative, fun, and supportive environment where ideas are always welcome.
- The chance to work with a company where passion and purpose come together.
- Competitive salary and benefits.
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