- We need a Performance Marketing Manager who has at least 7yrs of experience with Amazon Ads. Selected candidate will be a key part of our growing team and will become a part of the Marketplaces Team here.

Role Overview :

- As a Senior Performance Marketing Manager (Amazon PPC), you will play a pivotal role in creating, implementing, and optimizing advertisement strategies for Amazon and other major ecommerce platforms. You will have the opportunity to work with a diverse range of products and brands, using your expertise to drive visibility, traffic, and sales. Your primary focus will be on developing successful advertising strategies tailored to different types of products and brands, optimizing ad performance, and maximizing return on ad spend (ROAS).

Experience :

- 7-10 years of experience in Ecommerce domain - Atleast 7 years of recent and hands-on experience with managing Amazon ads - Should have worked with agency/B2C brands in past and should have handled high ads budget (tens of thousands of USD)

Must-have skills :

- Expertise with Amazon Ads

- Should be excellent with Amazon ads and seller panel, MS Excel, Google Spreadsheet and MS Office suite

Shift timings : Indian working hours. The person will have to co-ordinate and work with teams from India and US, so the working hours may get extended occasionally. Compensation: 10 LPA (depends on experience and expertise) Responsibilities:

1. Advertisement Strategy and Planning :

- Develop comprehensive advertisement strategies for Amazon and other relevant ecommerce platforms in India and the United States, considering product types, target audience, and market trends.

- Conduct thorough market research and competitive analysis to identify opportunities and define effective advertising approaches for different product categories and brands.

2. Campaign Creation and Optimization :

- Create and manage PPC campaigns across various platforms, ensuring optimal keyword targeting, budget allocation, and bidding strategies.

- Continuously monitor and analyze campaign performance, making data-driven decisions to optimize campaigns for improved ROI, lower ACoS (Advertising Cost of Sales), and increased sales.

3. Keyword Research and Analysis :

- Conduct in-depth keyword research and analysis to identify high-performing keywords and negative keywords, refining targeting strategies to improve ad relevancy and reach.

- Regularly update keyword lists, match types, and bid strategies based on performance and market dynamics.

4. Ad Copy and Creative Development :

- Collaborate with creative teams to develop compelling ad copies and visuals that resonate with the target audience and drive engagement.

- Test and iterate on ad creatives to optimize click-through rates (CTR) and conversion rates.

5. Marketplace Expansion :

Strategically plan and execute the expansion of advertising efforts onto new and emerging ecommerce platforms, ensuring consistent brand messaging and performance tracking.

6. Budget Management and Reporting :

- Efficiently manage advertising budgets and allocate funds based on campaign performance and goals.

- Generate regular performance reports, analyze key metrics, and provide actionable insights to stakeholders for informed decision-making.

7. Cross-functional Collaboration :

Collaborate closely with other teams such as Sales, Product Management, and Data Analytics to align advertising strategies with broader business objectives and product launches.

Qualifications :

- Atleast 7 years of experience in managing Amazon PPC campaigns and advertising strategies, preferably in both the Indian and United States markets.

- Proven track record of successfully growing brands on Amazon and achieving business goals through effective advertisement strategies.

- In-depth understanding of ecommerce platforms, Amazon's algorithm, and PPC best practices.

- Relevant certifications such as Amazon Advertising Accreditation or Google Ads Certification are a plus.

- Experience with other marketplaces like Flipkart, Walmart, Target, eBay would be a big plus.

- Strong analytical and problem-solving skills, with proficiency in utilizing data to drive insights and optimize advertising efforts.

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Must-have soft-skills :

- Refined written and verbal communication.

- Demonstrated ability to think end-to-end and work on long-term tasks and projects.

- Ability to prioritize in a high volume and fast paced environment.

- Detail oriented and careful.

- Team player and should be able to manage multiple tasks from various projects/clients.

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