Recruiter Talent Acquisition at Jindalx
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JindalX - Manager - Marketing Operation (4-8 yrs)
Responsibilities :
- Manage and optimize marketing workflows, processes, and systems (e.g., CRM, marketing automation platform, project management tools).
- Manage and maintain marketing databases and ensure data accuracy and segmentation is done for effective campaigns and sales outreach activities
- Develop and execute email marketing campaigns, segmenting target audiences, personalizing content, managing performance through A/B testing and optimization, and tracking/reporting on key metrics to achieve campaign goals.
- Develop and implement marketing campaign plans, budgets, and timelines for strategic accounts (ABM Marketing)
- Design and develop strategies for thought leadership events, community led outreach campaigns for brand awareness and demand generation purposes
- Develop a social media strategy, build content calendar and co-ordinate the execution
- Support with creative production and asset management.
- Collaborate with marketing team members (copywriters, designers, social media managers) to ensure project completion on time and within budget.
- Assist with vendor management and oversee marketing project budgets.
- Stay current on marketing trends and best practices.
Qualifications :
- Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
- Minimum of 4 years of experience in marketing operations or a related field.
- Strong analytical and problem-solving skills.
- Excellent project management and organizational skills.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint).
- Experience in handling various B2B data management platforms such as ZoomInfo, Lusha, Apollo.io etc.
- Experience with marketing automation platforms (e.g., HubSpot, Zoho) a plus.
- Strong data analysis skills with experience in using marketing analytics tools.
- Excellent communication, collaboration, and interpersonal skills.
- Ability to prioritize multiple tasks and meet deadlines in a fast-paced environment.
- Detail-oriented and highly organized.
