Job description :

Radiohead Brands is amongst the leaders in India's Cocktail Mixers industry, with 6 products currently on offer under the Jimmy's Cocktails Brands. In just over 2 years, Jimmy's Cocktails has established itself as amongst the top choice for consumers in the mixed drinks/cocktails space through finely crafted products that are available across online and offline channels.

We are currently looking to hire Copywriter who has excellent writing and research skills to join our team. The job role will primarily revolve around Copywriting, Social Media & Content.

Job responsibilities will include:

- Interpreting briefs to produce original brand content

- Writing copy that complements the creative concepts for, but not limited to, website(s), campaigns, offline channels and social media

- Reworking and enhancing content based on feedback from stakeholders

- Ensuring all copy is proofread and free of errors

- Using research to establish the strategy for reaching out to the target audience

- Communications to customers and ensuring consistency in the brand voice

- Formulating and integrating key words for Search Engine Optimization (SEO), and writing long form content for the website

- Creating & Proofreading Press releases and crafting new press interaction pieces to maximize earned media

- Creating new Social Media concepts and execute on a weekly basis

- Work with the Brand Manager(s) & Creative Team(s) on product and brand shoots

- Learn & understand upcoming New Media (Social, Digital etc.) trends and adapt them into Communication Plans

- Be the one point of contact for all D2C Copy Content

- Creating Internal Communication mailers, presentations and videos as per requirement

- Work with PR, Advertising and Media agencies to optimize content and deliver creative inputs as per brand requirements

- Ability to derive learnings from every consumer touchpoint, and adapt into future communications

Key Requirements :

- Bachelor's or Master's degree in Journalism, Communications, Advertising or related field

- Prior experience of 1-2 years as a Copywriter, preferably with a major or boutique Advertising agency, as well as a strong portfolio of copy samples

- Experience/understanding of search engine optimization

- Exceptional control over the English language

- Experience working with content management systems such as WordPress etc. is a strong plus

- Familiarity with commonly used style guides, and can evolve content copy as per Brand requirements

- Exceptional writing and research skills

- Excellent interpersonal and communication skills

- Organized and deliver work within timelines

- Can work independently as well as within a team

- Ability to work in fast-paced and dynamic environment

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