Senior Associate - Talent Acquistion at Jifflenow
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Jifflenow - Marketing Associate - Content & Social Media Marketing (2-5 yrs)
Position Marketing Associate - Content and Social Media Marketing
Qualification Graduate/Post Graduate with an excellent command over English. MBA / Mass communication degree would be desirable.
Experience 2-5 years
Required Skill Set :
- Ability to understand content needs based on the target audience and the channel
- Ability to work with the product team to understand products/ features and then develop the required content
- Must be an - ideas- person
- Love and understand technology
- Have an in-depth understanding of digital marketing and the channels involved
- Understanding of SEO best practices and how content can contribute to more traffic
- Must be goal-oriented and willing to work in a fast-paced start up environment
- Understanding of social platforms like LinkedIn and Twitter
- Experience / understanding of B2B communication preferred
Industry Preference-Any (software industry experience preferred)
Key Responsibilities :
- Manage inbound marketing initiatives and deliver results
- Create content for all types of marketing collaterals and campaigns
- Write about industry trends and be a social media evangelist for the product
- Work with other teams in the company and lend content support
- Integrate ideas & strategies and maintain a content calendar in addition to generating content as needed
- Actively engage with audiences on the Jifflenow blog, social platform, monitor conversations
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