User Acquisition Specialist

At, JetSynthesys, our primary focus is on Entertainment, Gaming, Digital Media, IT Services and New Ventures.

JetSynthesys has expanded at a furious pace, drawing investors like Adar Poonawalla (CEO. Serum Institute) and Kris Gopalakrishnan (Co-Founder, Infosys). JetSynthesys has operations in India, MENA, SE Asia and USA.

About the job role :

- As a User Acquisition Manager in our team, your role will entail optimizing campaigns for our diverse portfolio of games. Your responsibility will fall under three brackets namely business development, campaign setup and execution/analysis. You will develop and implement strategies to grow our customer base on those channels and partner closely with other channel leads to identify key learnings to implement cross-channel.

- JetSynthesys gaming creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple iOS and Android devices). Our game titles include Sachin Saga Cricket Champions (Sachin Tendulkar's Official game), WWE Racing Showdown

(A brand new vehicular combat game with WWE Superstars), Super Ludo, and many more exciting ones in the pipeline.

- Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly changes to active ad campaigns.

- Perform deep analysis of UA efforts across all mobile titles.

- Actively monitor the latest products and features from partner ad networks.

- Collaborate with the art team on creative development.

- Influence internal marketing plans across the marketing organization to help improve first time user engagement and acquisition.

- Regularly generate growth focused ideas and hypotheses, and then rigorously test them.

- Working with the analytics team on Campaign targets linked to predicted revenue models.

- Working with the product team to ensure the maximization of live-operations events.

Job Requirements :

- Minimum 4 years- experience in a SEM or UA marketing role with mobile app experience.

- Experience with Facebook, Google AdWords and/or Ad Networks.

- Demonstrated experience scaling annual UA budgets from launch to growth to maturity

- Demonstrated experience in identifying, working with, and maximizing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC,Apple Search, a wide range of adnetworks (Unity, Vungle, Applovin, etc.), and more.

- Experience with MMPs (Mobile Measurement Partners) and attribution tracking.

- Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~20-50 new creatives per month).

- Proven analytical skills; ability to analyse raw data, draw conclusions, and develop actionable recommendations even when the available data might not be perfect.

- Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation).

- Passionate about mobile/social integration in Gaming, entertainment industry and professional sports businesses.

- Degree in marketing or a related business field.

- Prior game industry experience is a plus.

About US :

- JetSynthesys is part of the Navani family owned JetLine Group of Companies whose roots go back to the 1930s in Bangkok, Thailand. Set up in 2014, digital gaming and entertainment firm JetSynthesys has expanded at a furious pace, drawing investors like Adar Poonawalla (CEO. Serum Institute) and Kris Gopalakrishnan (Co-Founder, Infosys). JetSynthesys has operations in India, MENA, SE Asia and USA.

- The company has recently acquired mobile-focussed game development studio Nautilus Mobile which is best known for Real Cricket. The company already develops cricket focused products such as Sachin Saga Cricket Champions and 100MB. Besides, it has developed properties such as Being Salman and Super Ludo.

- The company also has partnerships with American boxer Floyd Mayweather and wrestling entertainment company WWE. Its other properties include Nodwin Gaming, an e-sports joint venture that JetSynthesys says has generated Rs 100 crore in revenues in four years.

- In July 2020, the company has raised $40Mn in round led by Serum Institute of India chief executive officer Adar Poonawalla and Infosys co-founder Kris Gopalakrishnan.

To know more about us, please visit - www.Jetsynthesys.com

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