JetSynthesys - App Store Optimization Specialist (4-6 yrs)
At, JetSynthesys, our primary focus is on Entertainment, Gaming, Digital Media, IT Services and New Ventures.
JetSynthesys has expanded at a furious pace, drawing investors like Adar Poonawalla (CEO.Serum Institute) and Kris Gopalakrishnan (Co-Founder, Infosys). JetSynthesys has operations in India, MENA, SE Asia and USA.
About the job role :
- We are excited to be adding an App Store Optimization Specialist to our dynamic marketing team! In this position, you will be developing an App Store Optimization (ASO) strategy to ensure all our gaming apps appear at the top of search results in all applicable App stores.
- Your objective will be to support organic downloads and our user acquisition strategy by being an ASO guidelines expert on key app stores and proactively implementing them in JetSynthesys Gaming product pages.
JetSynthesys gaming creates games for all digital platforms, including mobile phones,smartphones and tablets (including Apple iOS and Android devices). Our game titles include Sachin Saga Cricket Champions (Sachin Tendulkar's Official game), WWE Racing Showdown(A brand new vehicular combat game with WWE Superstars), Super Ludo, and many more exciting ones in the pipeline.
- Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
- Optimizing conversion rates for app download pages by utilizing various content and visual tools
- Monitoring and tracking app store rankings using the latest analytic tracking tools
- Performing keyword research in multiple languages
- Writing app descriptions, titles using researched keywords
- Proofreading and editing reports
- Conducting AB Testing with various store elements to identify and optimize the best performing store assets
- Designing the app screenshots, trailer videos and any other app related branding collateral
Job Requirements :
- 4-5 years of Experience in ASO. Prior gaming industry experience is a plus.
- A strong understanding of Keyword Research
- Proven knowledge of mobile platforms and technologies
- An excellent understanding of the different App stores and their processes
- Excellent English speaking and writing skills
- Excellent analytical skills
- High proficiency in Excel
- Organized, creative and detail oriented
- An avid smartphone user who is passionate about the mobile world
- Ability to work autonomously and in a self-directed manner.
About US :
- JetSynthesys is part of the Navani family owned JetLine Group of Companies whose roots go back to the 1930s in Bangkok, Thailand. Set up in 2014, digital gaming and entertainment firm JetSynthesys has expanded at a furious pace, drawing investors like Adar Poonawalla (CEO. Serum Institute) and Kris Gopalakrishnan (Co-Founder, Infosys). JetSynthesys has operations in India, MENA, SE Asia and USA.
- The company has recently acquired mobile-focussed game development studio Nautilus Mobile which is best known for Real Cricket. The company already develops cricket focused products such as Sachin Saga Cricket Champions and 100MB. Besides, it has developed properties such as Being Salman and Super Ludo.
- The company also has partnerships with American boxer Floyd Mayweather and wrestling entertainment company WWE. Its other properties include Nodwin Gaming, an e-sports joint venture that JetSynthesys says has generated Rs 100 crore in revenues in four years.
In July 2020, the company has raised $40Mn in round led by Serum Institute of India chief executive officer Adar Poonawalla and Infosys co-founder Kris Gopalakrishnan.
To know more about us, please visit - www.Jetsynthesys.com
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