Company Description

JetSetGo is a dynamic, forward-thinking aviation company with operating bases and a fleet of modern private jets across India. The company has succeeded in building the leading brand in business and private aviation over the last ten years and is well-positioned for accelerated growth over the next ten years. The company and its leadership are highly ambitious and believe that the market in India will present significant and exciting opportunities for growth and innovation in the years ahead.

Role :

- The company has identified the need for a talented graphic designer to be based in our New Delhi head office, as part of our expanding Marketing team. This position will play an important role in the development of our content-driven marketing strategy, with a focus on producing high-quality creative artwork designed to attract and engage our target customers. Those customers are highly sophisticated Ultra High Net Worth individuals, often business leaders, entrepreneurs, and celebrities. The creative we publish, in both conventional and digital channels, must be of a very high standard, aesthetically correct, and creative enough to break through the intensity of messages and content targeting this highly valuable but hard-to-reach consumer segment.

- As part of our Marketing team this role will report to the Marketing Manager, but will also frequently interact with the Chief Strategy Officer and at times the Founder and Chief Executive Officer, who takes a close interest in the creative designs we produce.

Responsibilities

- Develop a strong understanding of the company's brand positioning and values, and its value proposition, products, and services in order to deliver clear visual concepts and motivational designs.

- Contribute to and understand the marketing goals and content strategy of the company to ensure creatives are effective in attracting and engaging the target customer segments and personas.

- Fulfill the visual design aspect in the development of our brand voice and content strategy.

- Prepare well-structured visual design concepts for brainstorming and approval in a timely manner.

- Develop a creative style in our collaterals that faithfully reflects our brand values and competitive positioning, whilst at the same time clearly and confidently communicating product messages that will motivate prospects to engage.

- Respond to creative briefs from management by preparing well-structured artwork approval, and carefully managing versioning and proofing stages to ensure a high-quality result that meets the brief.

- Produce creative designs for a wide range of marketing collateral and communication materials, in both digital and physical forms, including creative campaigns, blogs, product brochures, sales collateral, social media posts, etc.

- Research industry-related topics (combining online sources, interviews, and studies) and competitors to ensure we create clear campaign designs to promote our products and services that cut through the noise.

Skills and Experience Required :

- Proven work experience of at least 5 to 6 years as a Graphic Designer, Visualiser, or similar role.

- Advanced proficiency in visual design software, such as Adobe Creative Suite InDesign, Adobe Premiere, Photoshop, and Illustrator.

- Portfolio of creative campaigns, visual designs published & familiarity with web publications.

- Proficiency in keeping up with visual design technologies with the latest industry trends.

- A relevant degree in Graphic Designing, Fine Arts, or a related field is a plus.

- Experience in, or knowledge of, the high-end, luxury goods market or the private jet sector would be an advantage.

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