About Jai Kisan:

Jai Kisan was founded with the vision of making financial inclusion a reality for rural individuals and businesses. Jai Kisan today provides digital financial services starting with credit for online and offline, income generating, rural commerce transactions.

Informal credit by the merchant or seller is an expectation for customers and not a value-added service in rural India. Lack of formalized credit poses a dire and imperative challenge for rural businesses to grow. Jai Kisan has leveraged the captive relationship between the business and the farmer and rural individuals in a B2B2C manner to deploy credit to farmers and rural individuals in a sustainable manner working with 700+ organized and unorganized entities in the space with a cumulative customer base of over 1.5 lakh rural individuals including farmers. Jai Kisan has raised $4mn in pre series A (2020) and $30mn in series A funding (2021) led by marquee institutional financial investors (Mirae Asset, Blume and Arkam, amongst others) and strategic investors (Nabard and Syngenta).

The Jai Kisan team is dedicated towards executing our mission and is passionate towards supporting the transformation of rural India. Entrepreneurism and passion with a drive for results are core values we seek in every member of our team. Our team comes with a varied industry experience from private equity to management consultancy to capital markets, working towards building a franchise that delivers sustainable financing to rural India.

Roles & Responsibilities:

- Create Marketing and Branding material for the company including but not limited to - product taglines, digital content, event taglines etc

- Brainstorm brand positioning ideas specific to each region and area that the company serves

- Support the Marketing and Growth team with all planning and content creation activities

- Create convincing digital marketing content across all social media platforms as well as third party websites

- Provide insight through competitive analysis around marketing events, digital content, promotional gifts etc.

- Evaluating and optimizing marketing and pricing strategies.

- Analyzing market trends and preparing forecasts.

- Generating new business leads.

- Increasing brand awareness and market share.

- Developing and managing the marketing department's budget.

- Overseeing branding, advertising, and promotional campaigns.

Skills & Qualifications :

- Bachelor's degree in marketing, finance, business administration, or similar.

- A master's degree in a relevant field will be advantageous.

- At least two years' experience as a marketing manager.

- Proficiency in electronic marketing automation software.

- Extensive knowledge of marketing strategies, channels, and branding.

- Superb leadership, communication, and collaboration abilities.

- Exceptional analytical and problem-solving skills.

- Strong time management and organizational abilities.

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