Senior Manager - HR at Jagran New Media
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Jagran New Media - Community Manager (3-5 yrs)
About Us
- Jagran New Media (JNM) is the digital wing of Jagran Prakashan Limited (JPL), which is India's leading media and communications group with interests spanning across Print, Out of Home - OOH, Activations, Radio and Digital; JPL is a listed firm and publishes the world's largest read Hindi daily - Dainik Jagran, along with India's Largest Radio Network - Radio City.
- Jagran New Media creates and publishes online news and information content - which informs, educates and helps the user to make better life decisions. The company's Portfolio includes 9 digital platforms which provide content across genres like news, education, lifestyle, entertainment, health and youth.
- We publish multimedia content which includes over 7000 stories and 40 videos in a day, which majorly covers the under-mentioned categories: News, Business, Auto, Technology, Bollywood Celeb Profiling, Bollywood Info, How To Videos, Bollywood Entertainment News, Weekly Sports Features, Astrology, Ayurveda, News Minute, Original Content, International News, Educational News, School - College - Career - Jobs, General Knowledge, Exam Prep Information, Government Jobs, Entertainment News, City Info, Crime Info, National Info, Food Info, Health Info, Sports Info, Style, Wellness, Travel, Women's Issues etc.
- The ideal candidate must be able to build, nurture and engage our growing online and offline community. As a key liaison between our brand and audience the incumbent will shape conversations, foster relationships and ensure a vibrant community aligned with our Company's values and objectives. The ideal candidate will be a skilled communicator with a deep understanding of social media and community engagement strategies.
Key Responsibilities:
Community Building -
- Identify and cultivate target communities both online and offline.
- Develop and implement strategies to attract and retain active community members.
- Foster a positive and inclusive community environment.
Community Engagement -
- Actively participate in community discussions and forums.
- Respond promptly to community inquiries and feedback.
- Organize and host online and offline events such as webinars, workshops and meetups.
- Encourage community members to participate in collaborative projects and challenges.
- Develop and implement community engagement strategies to foster brand loyalty and grow our audience base.
- Draft and execute monthly engagement plans based upon the platform Polls, QnA, Contest and many more.
- Actively monitor, respond and manage interactions across all social media platforms, forums and community channels.
Content Creation/Collaboration -
- Partner with the content team to create campaigns and initiatives that resonate with the community.
- Curate relevant content to share with the community.
- Develop and execute social media strategies to increase brand awareness and engagement.
- Monitor social media analytics to measure the impact of community initiatives.
Analytics and Reporting :
- Track key metrics to measure community growth and engagement.
- Use data insights to form future community strategies.
- Monitor community metrics (engagement, growth, sentiment) and report on key trends and insights.
- Use data to identify areas for improvement and develop actionable plans.
Moderation and Compliance :
- Ensure that all user-generated content is moderated and adheres to community guidelines and brand standards.
- Address and resolve escalations or conflicts diplomatically.
Networking and Advocacy:
- Build relationships with key influencers, advocates and partners to strengthen the community presence.
- Represent the company at industry events, panels or media-related gatherings to increase visibility.
Qualification & Key Skills:
Educational Background: Bachelor's degree in Media, Communications, Marketing or related field.
Experience: 4-5 years in community management or social media marketing or similar roles (media industry preferred).
Why Jagran New Media?
We are a part of a leading conglomerate group and amongst the top 10 digital media companies in India. We have been certified for building a "Good to Great" culture by Great Place to work. We have also been ranked as "Best in Media Industry" in 2021 by the Great place to work Institute. In order to know more about us do spend some time scrolling our website jnm.digital.