Urgent Vacancy for Pay Per Click- PPC Manager

Urgent Opening for a PPC (Pay Per Click) Analyst to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Roles & Responsibilities :

- Implement Pay Per Click media strategies for clients

- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

- Handle the creation of large keyword lists

- Provide creative copy suggestions and graphical ad templates

- Handle display network placement lists on AdWords and through other contextual advertising platforms

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives

- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals

- Monitor and evaluate search results and search performance across the major search channels

- Communication to team and management on project development, timelines, and results;

- Work closely with the other team members to meet client goals.

- Track KPIs to assess performance and pinpoint issues

- Find ways to reduce risk of click fraud

Primary Skills :

- Excellent writing, editing and speaking skills in English for reporting purposes.

- Time-management skills.

- Ability to work with a team.

- A keen eye for aesthetics and details.

- Ability to work methodically and meet deadlines.

- Proven experience as a PPC Manager.

- Experience in data analysis and reporting.

- Knowledge of SEO and digital marketing concepts.

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing, Twitter, Linkedin) is preferred.

- Working knowledge of analytics tools (Google Analytics).

- Proficient in MS Office (particularly Excel).

- Excellent communication skills.

- Analytical thinking with strong math skills.

- Expert in email marketing, Lead Generation, Re-targeting, Business Planning

CONTACT : HR PRIYANKA 

9330241083

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