iTV - Executive - Search Engine Optimization (2-4 yrs)
As an SEO specialist, you'll need to :
- Have an understanding of HTML, CSS, and JavaScript understand a company's online presence and current marketing performance
- Create and implement a content strategy that will maximise brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer's business
- Employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking
- Collaborate with any social and content colleagues/teams over content optimisation - drawing on user intent research to inform content strategies and to develop appropriate content
- Carry out a range of SEO activities to improve a website's performance, in accordance with the content strategy - using tools and optimisation methods, such as Google Analytics, web analytics, strategic marketing, and search engine marketing (SEM), to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods
-Continually monitor and refine SEO performance strategies look at KPIs (key performance indicators) such as organic traffic, search engine results page (SERP) rankings, brand vs non-brand keyword clicks and SEO leads - and present findings in a clear way.
