ITLH - Manager - Social Media & Content Writing (3-5 yrs)
Job description :
- We are looking for well-experienced and motivated Social Media experts to join our digital marketing team. The ideal candidate should be able to manage diversified social media profiles and at the same time contribute toward achieving our digital marketing goals. The details about the profile are as follows :
Job Responsibilities :
- Develop social media content plans consistent with our product and brand identity
- Create consistent, meaningful content for all social media platforms
- Write and edit social media posts, reels, blurbs, etc; improve customer engagement, and promote social media campaigns
- Engage with social media followers along with responding to queries/comments on time. Reply to the website chat/queries.
- Develop and manage social influencer programs
- Use analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate social media presence and performance. Also expert in Meta business suite.
- Prepare weekly & monthly reports on social media marketing efforts
- Suggest recommendations to adjust the social media marketing strategy for optimal results
- Research and present newer trends, techniques, and technologies involved in social media
- Prepare social media and email calendar
- Write engaging Email & SMS content and Paid ads content
- Work closely with the design team to get graphics made and customized as per brand guidelines.
- Proofreading the PR content & SEO Content
Desired Candidate Profile :
- Must have a deep understanding of social media KPIs
- Experience with doing audience and buyer persona research
- Familiarity with web design and online publishing
- Hands-on experience in preparing social posting plans across different channels
- Must have commendable knowledge of Instagram, Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms
- Must have a flair for writing - especially blogs, social media posts, and catchy blurbs
- Preference will be given to candidates having experience in the ed-tech, specialty in the domain like professional technology courses such as UIUX, machine learning full-stack development
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