ABOUT ITILITE:

ITILITE (www.itilite.com) is a fast-growing business travel and expense platform disrupting a $2.5 Trillion industry.

At ITILITE (lite-itineraries), we believe that companies deserve a travel solution that takes the pain out of work trips. Travelers should focus on their core work and not spend time on making travel bookings and then filing for expenses. Equally, companies should focus on their core areas, and lean on an automated, insightful platform for T&E.

There are very few companies across the globe that offer a unified travel and expense solution for the users, and we are uniquely positioned to do groundbreaking work through this combination. Our travel platform offers a personalized experience for travelers and offers many industry-first features, e.g., gamification of travel where employees get rewarded when they make cost-conscious choices. Our expense platform is a highly flexible, yet intuitive platform for employees which takes away the pain filing expenses and the anxiety in tracking expense reimbursement

We have terrific momentum and have been recognized by Nasscom with their Emerge50 award. We raised Series B in April 2020, led by Greenoaks Capital, Vy Capital, and Matrix Partners. We need you to help us build the future of T&E."

Job Position: Manager - Content Marketing

Location: Bangalore

We are looking for a maverick storyteller who can make itilite synonymous with expense management and business travel. The ideal candidate should possess the power to understand customer behavior, mould content into campaigns they would love, and find the channels to distribute them far and wide to generate results for the company. As part of one of the fastest-growing b2b SaaS companies in the country, the Content Marketer will be the linchpin, working with sales, customer success, product, and leadership teams.

Responsibilities : 

- Conceptualize and deliver high-quality content-driven inbound and outbound campaigns for itilite's marketing engine

- Responsible for developing content assets such as blogs, stories, eBooks, webinars, social media, etc.

- Develop assets such as case studies, presentations, brochures etc. that communicate value proposition clearly and effectively and help sales teams to close deals faster

- Build, manage and execute high performance campaigns, and deliver results, in record time

- Build and manage a team of in-house and external writers, designers and SEO experts to deliver high quality content in large volume

- Guide the storytelling efforts of the PR and social media agencies to establish itilite's thought leadership Create compelling online and offline campaigns that help generate business at events participated

- Continuously monitor the market, customer, and competition to identify customer behavior, industry trends, and leverage the data to fuel the company's growth.

- Demand generation - Develop the strategy for and manage the marketing programs that drive awareness and organic demand

Preferred Skills and Experience:

- Should have a strong sense of ownership.

- Must be Proactive, self-driven, and willing to fail fast and learn

- Should have built a team and led them to deliver great value to the company

- Should have strong analytical and problem-solving mindset

- Should have excellent people management skills and ability to perform in a dynamic, startup environment

- Should have brilliant language skills and ability to think like a marketer, not a writer.

- Should have the flair for generating large volume of marketable assets by repurposing the base content

- Exposure to the tools of the trade - design, marketing automation, SEO, email marketing, analytics tools etc.

- Must have demonstrable success in multiple campaign formats, in a b2b scenario. Content Marketing experience for US audience will be preferred

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