About the Role :

We are seeking a highly motivated and skilled SEO Specialist to join our team. The ideal candidate will have a strong understanding of search engine optimization techniques and best practices to improve organic search rankings and drive traffic to our website. The SEO Specialist will be responsible for developing and implementing strategies to increase visibility across various search engines, optimizing website content and structure, conducting keyword research, and analyzing website performance metrics.

Job Responsibilities :

- Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic.

- Perform keyword research to identify relevant search terms and phrases.

- Optimize website content, including landing pages, blog posts, and product pages, for targeted keywords.

- Conduct on-page and off-page optimization activities, such as link building and content syndication.

- Monitor and analyze website performance metrics using tools like Google Analytics and Google Search Console.

- Identify technical issues that may impact search engine visibility and work with the development team to implement solutions.

- Stay up to date with the latest trends and best practices in SEO and search engine algorithms.

- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into website updates and marketing campaigns.

- Prepare regular reports on SEO performance and present findings to stakeholders.

- Provide recommendations for website improvements based on SEO analysis and industry insights.

- Strong communication skills are essential for handling international projects and coordinating and collaborating with clients effectively.

Requirements and Skills :

- Bachelor's degree in marketing, Business, Computer Science, or a related field preferred.

- Proven experience as an SEO Specialist or similar role, with a track record of improving organic search rankings and driving traffic to websites.

- In-depth knowledge of SEO techniques, including on-page optimization, link building, and keyword research.

- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.

- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

- SEO certification or relevant training courses are a plus.