HR - Executive at IT Path Solutions PVT LTD
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IT Path Solutions - Intern - Digital Marketing (0-1 yrs)
IT Path Solutions is one of the leading tech consulting & solution development companies based in the US, and the UK and headquartered in India with 2 development centers.
Job Descriptions :
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
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